The Web Corner - Real Estate Website Advice

The website has become the marketing tool of choice for modern real estate agents. But not all real estate websites are created equal — not by a long shot. The difference between a superb website and a lackluster website also the difference between online success and failure.

So how do you create the kind of real estate website that people will respond to? How do use your website to expand your business online and reinforce your overall success? These are some of the questions we will answer in this section.

Web Technology Guide for Agents
A real estate agents guide to website technology, terminology and other web-related topics. This article explains how to register a domain name, set up your web hosting account, and other items needed to launch your real estate website.

Creating Real Estate Web Content
Content is one of the key factors that separates useless real estate websites from extremely useful websites. Web content is the information, tools and resources your website offers. It might range in format from articles to virtual tours, but it's all content.

Adding Resources to Your Real Estate Website
Want an easy, low-cost way to increase your website's value to readers (and its visibility to search engines)? Create an information-rich resource section of your website. Any website can benefit from having a "Resources" section. Real estate websites, marketing websites ... websites about basket weaving. You name it!

Create a Professional Image by Having a Web Presence
Gain an advantage in your real estate career by creating a professional image with a state-of-the-art website. It can't just be any website; you need a website that is going to keep up with the times.

Tips for a Successful Real Estate Website
On a real estate marketing website, the goal is usually to lead visitors down a certain path. You can't control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow.

The Real Estate Web Presence
If you are serious about your online marketing success, you'll need a strong Web presence. But a web "presence" requires more than just putting up a website. This article explains how to grow your business online by establishing an effective web presence.

Real Estate Web Design
This article explains the fundamentals of real estate website design, including aesthetics, usability, manageability, and visibility. A good starting point for any real estate agent who wants to improve the design of his or her website.

Small Business Web Design
This is another website in our network that offers advice on web design, web marketing, blogging, SEO. It has a small business angle that many real estate agents and brokers can relate to as well.