Real Estate Postcard Marketing

Direct mail (a.k.a. postcard marketing) has been a real estate marketing tool for decades.

With the ability to target an exact audience efficiently and affordably, real estate postcards can be an excellent addition to your marketing program. But without proper planning, real estate postcards can also be a waste of time and money.

Homeowners have been receiving postcards from real estate agents for more than 20 years. As a result, they've learned to ignore all but the best real estate postcards.

When it comes to postcard marketing, your success or failure will depend on your strategy and execution. If you apply the proven techniques that direct mail marketers have been using for years, you will likely succeed. On the other hand, if you ignore these best practices, you will be headed for disappointing results.

Real Estate Postcard Resources

PostcardSmart
This website offers one of the largest collections of direct mail and postcard marketing articles. It also has an extensive section dedicated to real estate postcards specifically.
http://www.postcardsmart.com

Real Estate Postcard Book
Brandon Cornett wrote this book as an insider's guide to postcard marketing success. Through his articles and consultation, he has helped thousands of agents improve their direct mail postcards. And he can help you too!
http://www.realestatepostcardbook.com