Real Estate PR — Part 2: The Real Estate Press Release
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A real estate press release can help you spread news about your business. The more newsworthy and interesting the press release, the farther it will travel. But the values of a real estate press release go beyond basic PR. These days, you can combine the power of the Internet with the informative nature of your real estate press release for maximum exposure.
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Online press releases can support your real estate Internet marketing program in a number of ways. Using a website like PRWeb.com, you can distribute your press release across the web and have it republished by Google News, Yahoo News and more.
Value of Online Press Releases
- Press release visibility - A keyword-rich press release distributed properly will come in relevant search results for a long time to come. This gives your audience another way to find you online. Even if they don't find your website, there's a good chance they'll encounter your press release(s).
- High-powered link - Also, simply by publishing your release with a site like PRWeb.com, we will gain keyword-rich hyperlinks back to your website. If you know anything about search engine visibility, you'll know what such a high-powered link is worth over the long-term!
- More links by syndication - The real magic of an online press release happens when you publish it across the web. A lot of news and information websites uses sources like PRWeb for content. This means your press release has the potential to travel far and wide, always taking those keyword-rich hyperlinks with it.
Creating a Newsworthy Press Release
When it comes to real estate press releases, it certainly helps to be "newsworthy." Remember, the goal here is to generate favorable exposure in addition to the search engine benefits. Sure, a decent press release will generate some backlinks to your website. But a truly interesting or unique press release will travel further, lead to inquiries, generate more exposure, and create more backlinks (SEO benefit).
Additional Press Release Resources
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