Marketing Tips for Insurance Agents

Insurance agents can be some of the most important people you’ll ever do business with. They will help you protect your property, your assets, and your finances. The work of an insurance agent has the potential to save you from financial ruin. The following marketing tips can help you reach new customers and bolster your business.

Have a website

Unbelievable as it sounds, some insurance agents don’t have a presence online. With the current digital landscape, more and more people are using the internet to shop around for everything from their choice of a doctor to making airline reservations for an upcoming vacation, to where they want to go for insurance. By providing a website that not online markets your business but also informs people about the types of services you offer and why they might need them, people will already have a foot in your door, whether they realize it or not.

Offer the most affordable rates

It seems silly to even mention, but you should constantly stay on top of the industry to ensure you are offering the most affordable rates you possibly can. Don’t be afraid to shop around and find out what your competitors offer, or to see about getting better rates for your customers. People are living longer, which means life insurance rates are the lowest they’ve been in years.

Offer special deals for referrals

Loyalty is important. People are likely to engage themselves in business with the people they know and trust. By giving your customers incentives such as discounts on rates or a gift certificate to a nice restaurant, they’ll be far more likely to refer their family and friends to you. Make sure to send a handwritten thank you note to express your sincere appreciation.

Offer group discounts

If you have the opportunity to sell a family of four cars of term life insurance, why not offer a 10% discounted rate? If you don’t, another insurance company just might. Plus, when you sign teenagers up, you have an opportunity to have loyal customers for life.

Take advantage of social media

If you’ve got a website, you need to promote it. And one of the best ways to promote it is through the use of social media such as Twitter, Facebook, and LinkedIn. You can even sync your accounts together so you only have to post in one place and it shows up everywhere. Don’t know what to tweet? Information is key. Make your tweets and Facebook posts informative.