Real Estate Marketing Advice

The nature of real estate marketing has changed dramatically over the last ten years.

Consumer are better-informed and technologically savvy. Websites like Zillow.com offer comparative market analysis for free. And we're all information overloaded and starved for time.

Some will choose to ignore these changes, and they'll keep operating the way they always have. But this outdated approach to real estate marketing will be their undoing. Other agents will embrace these changes, and will change right along with them. They will learn to adopt new technologies to save time and effort while expanding their real estate marketing reach. They will thrive in the information economy.

If you fall into the latter group, and would like fresh advice on real estate marketing, then this website is for you!

Real Estate Postcards
Direct mail postcards have long been a workhorse of real estate marketing. Real estate postcards, as they are known, can add a direct communication channel to your overall marketing program. But for every real estate agent who uses direct mail correctly, there are probably two who use it incorrectly. That's because real estate postcard marketing is often misunderstood (and misused) as a marketing medium. In this section, you'll learn how to get it right!

Real Estate Internet Marketing
Each year, more and more consumers go online to look for homes and search for real estate agents. Smart real estate marketers know this, so they venture online themselves, with a personal marketing website. In this section of the website, you'll get helpful advice on all aspects of real estate Internet marketing.

Real Estate Listing Presentations
The listing presentation can be a key element of your real estate marketing and client-acquisition process. That's why we have rounded up some first-rate tips and advice on the real estate listing presentation.

Article Marketing
Article marketing is the act of publishing articles online for marketing purposes. It can do wonders for your real estate web presence. By publishing articles over the web, you extend your communication reach and increase your search engine ranking (by way of relevant backlinks to your website). You also give your key audience more ways to find you online.

Related: Real Estate Marketing Products

Real Estate PR - Public Relations
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost. Here's what you should know about real estate public relations.

A Tutorial on Yard Signs
If you have questions about designing, purchasing or using real estate yard signs, this article is for you. It offers many tips and best practices on the subject, as well as vendor recommendations for ordering your real estate signs online. A must-read for any agent who has never purchased signs before.